What is performance marketing software?Ī performance marketing platform monitors the ROI of your performance-driven campaigns. Today, we’ll go over the best performance marketing software available, plus how to determine if performance marketing software is right for your needs. To keep track of all these actions, most companies rely on a performance marketing platform.
The Performance Marketing Association defines performance marketing as any “online marketing and advertising program in which advertisers and marketing companies are paid when a specific action is completed such as a sale, lead, or click.” This is the idea behind performance marketing. Whether it’s a target conversion rate or number of newsletter subscribers, the focus is on the end result.
Many of the best marketing strategies are performance-driven.